Digital styling

This digital styling project is for a music video wardrobe idea and concept for the kpop group “New Jeans” and their song “hurt” since they don’t have a music video for this song I decided to create how their outfits would look if I was their stylist. Using WGSN I found a keytrend that fit their “Alice in wonderland” theme that being “Goth lite”, I also chose this keytrend since the song hurt sounds mellow and I thought a grunge girly style would fit perfectly. I put one outfit together for each member that fits one specific character from Alice in wonderland.


MOODBOARD


Hanni as Alice


Minji as red queen


Danielle as hatter


Haerin as Cheshire cat


HYEIN as WHITE QUEEN


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Hysteric Glamour branding for USA

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Store Concept Project